About Haavik Research

Haavik Research is a team of chiropractors, scientists and digital specialists dedicated to helping people express their optimal potential.

We’re helping chiropractors all over the world understand, and effectively communicate, the science behind chiropractic using our digital products.

our vision

A world of people expressing optimal potential.

our Mission

Enlightening the world about the science of chiropractic.

Core Business

  1. To educate and inspire the public about the latest scientific evidence about chiropractic care
  2. To keep chiropractors up to date with the latest scientific evidence
  3. To provide great evidence-informed marketing material for chiropractic practices


Passion • Authenticity • Vision • Integrity • Innovation • Excellence

Meet the team

Dr Heidi Haavik


Author of best selling book The Reality Check
Dr Heidi Haavik is the Vice President Research and Dean of Research at the New Zealand College of Chiropractic. She is a chiropractor and has a PhD in human neurophysiology from the University of Auckland. 

She is the author of the book ‘The Reality Check – heidihaavik.com, runs a company with the mission of enlightening the world about the science of chiropractic – therealitycheck.com and provides an online learning academy – chirosacademy.com and is one of the most popular chiropractic speakers in the world today.

Dr Kelly Holt

Scientific Editor

New Zealand Chiropractor of the Year 2014

Dr Kelly Holt is is a chiropractor and PhD trained clinical research scientist. Kelly has worked closely with Dr Heidi Haavik for 10 years at the New Zealand College of Chiropractic.

Kelly is passionate about understanding how chiropractors impact on the quality of life and human performance of their patients; and he is dedicated to sharing this information with not only the students he teaches, but the consumers themselves.