About Haavik Research

Haavik Research is a team of chiropractors, scientists and digital specialists dedicated to helping people express their optimal potential.

We’re helping chiropractors all over the world understand, and effectively communicate, the science behind chiropractic using our digital products.

our vision

A world of people expressing optimal potential.

our Mission

Enlightening the world about the science of chiropractic.

Core Business

  1. To educate and inspire the public about the latest scientific evidence about chiropractic care
  2. To keep chiropractors up to date with the latest scientific evidence
  3. To provide great evidence-informed marketing material for chiropractic practices


Passion • Authenticity • Vision • Integrity • Innovation • Excellence

Meet the team

Dr Heidi Haavik


Author of best selling book The Reality Check

Dr Heidi Haavik, PhD, is the founder of Haavik Research, a chiropractor and a neurophysiologist who has worked in the area of human neurophysiology since the early 2000s.

Her work has been instrumental to the industry, and she has helped prove the efficacy of chiropractic care in improving people’s health and well-being. Heidi’s expansive knowledge and expertise has paved the way for her best-selling book to be turned into this exciting resource.

Dr Kelly Holt

Scientific Editor

New Zealand Chiropractor of the Year 2014

Dr Kelly Holt is is a chiropractor and PhD trained clinical research scientist. Kelly has worked closely with Dr Heidi Haavik for 10 years at the New Zealand College of Chiropractic.

Kelly is passionate about understanding how chiropractors impact on the quality of life and human performance of their patients; and he is dedicated to sharing this information with not only the students he teaches, but the consumers themselves.